Saturday, February 02, 2008

Stand for Something

This is a small article taken from internet about stand for something not just work for paycheck. Example of Judy George presented excellently. Here is the article:


Our survey results made it clear that people aren’t just working for a paycheck. They go to work to be part of something bigger. They want the work to have purpose; they want the organization to have a mission. They want to know that what they do makes a difference in some way.

The person who embodies the mission and purpose of an organization is the CEO. The most successful CEOs are perfectly aligned with the mission and purpose of the organization. Those CEOs stand for something.

Judy George is the founder and CEO of Domain, a retailer of designer home furnishings. Before she launched the business, she was president of Scandinavian Design. The story of her company’s launch is a great example of how Judy came to stand for something.

On a Sunday morning in 1985, Judy had a meeting with the CEO of Scandinavian Design, expecting to get his approval on a new deal. He fired her. Judy had invited her friends and family to a big party to celebrate the deal, and instead, she had to go home and tell them this news. While it was a shock, Judy got up the next morning and was already thinking about the future. She decided this was actually the opportunity of a lifetime—to start her own company. By 1998, she had grown from 3 employees to 250, with twenty-three stores and $50 million in sales.

Judy’s success became a legend, especially among women entrepreneurs. She had bootstrapped her way up, combining a flare for design with hard work and a tough mind for business. Eventually she sold the company and wrote two books, one of which became a bestseller: The Domain Book of Intuitive Home Design. She also spoke frequently to business groups and gave many media interviews, sharing much of her personal story.

Judy is frequently recognized in public; people will come up to her just to say hello or to shake her hand. She attributes the recognition to the simple fact that people know her story—and have known it from the very beginning. The lesson in that is, Judy says, “you have to stand for something.” She adds, “That’s the best advice I can give anyone. And to do that, you have to be willing to reveal something about yourself—by telling people where you’ve been and the mistakes you’ve made. They relate to it. They realize that we’re all human.”